ROLE SUMMARY
- Purpose to improve the positive impact of our medicines and vaccines on patients and society and create better customer experience
- Focused on providing educational & scientific content to support HCPs & drive deeper engagement on educational & scientific content
- Streamline customer interface by acting as single POC for proactive & seamless (compliant) connection to Pfizer SMEs and resources
- Responsible for onboarding customers to operating model platforms (e.g., Digital Engagement Portal)
- Support attainment of improved patient outcomes through physician and patient education and services enabled by deep scientific expertise
- Improve service provided along with design expertise
- Actively engage in creating awareness and shaping patient access initiatives (Commercial only) and help accelerate patient access through awareness and education addressing external bureaucracy
ROLE RESPONSIBILITIES
HSP/TA responsibilities may include one of the below subjects:
- Therapeutic Area: HSP/TA Liaison will focus on providing educational & scientific content to support HCPs to improve the impact of our medicines on patients and society while also creating a better customer experience
- Key Focus Areas:
- Proactive to KOLs and reactive to both KOLs and specialists
- Drive deeper engagement on educational & scientific content
- Knowledge of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
- Better physician knowledge of our data in the context of improving patient impact and experience
- Onboarding of HCP on Digital Engagement Portal
- Partnership: HSP/Partnership will be responsible for partnering with HCPs & KOLs / organizations multidisciplinary teams design and implement digital solutions and to ensure best experience of Pfizer products
- Own customer coverage plan for identified business area and ensure adequate coverage while also preventing overlap with other commercial function areas
- Key Focus Areas:
- Partnership with multidisciplinary stakeholders internal and external (account executives/ BT/ admins/nursing/ clinical ph./policy makers/etc.) to enhance the impact of our medicines of Pfizer products.
- Onboarding of Customers on Digital Engagement Portal
- LOE Brands: HSP/LOE partner with marketing team to provide content and dissemination of information to relevant HCPs Key Performance Indicators:
- Developing/selecting appropriate content
- Utilizing digital platforms to maximize the HCP reach
- Project: HSP/Project will be responsible for managing projects (Adult Immunization / Smoking Cessation) end to end
- Key Focus Areas:
- Management of defined projects and achievement of project objectives within set timeframe o Ensure effective Project impact for defined customer
- Stakeholder engagement and impact
QUALIFICATIONS/EXPERIENCE/COMPETENCIES
- Bachelor’s degree in pharmacy or medicine
- 3 years’ Experience in providing educational scientific contents to HCP
- Track record of partnering with HCP on initiatives that positively impact patient’s treatment outcomes
- High level knowledge and experience in chosen Therapeutic area
- Knowledge of healthcare environment - Structures/ Functionality/ Processes
- Demonstrated Customer and business acumen and strategic thinking abilities
- Digital Learning Agility
- Excellence in planning and preparation for customer interaction, using most relevant resources to maximize outcome
- Demonstrated ability to engage with customers throughout excellent communication and interpersonal skills
- Demonstrated leadership skills, business analytical skills, influencing and Interpersonal communication ability
Work Location Assignment: Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
